FOR IMMEDIATE RELEASE
SEPTEMBER 19, 2012
VS GROUP IS HONOURED INTERNATIONALLY FOR EFFECTIVE MARKETING STRATEGIES
SEPTEMBER 19TH, 2012 - VS Group has been awarded a SILVER Marketing Effectiveness Award (MEA) by the 2012 Summit International Creative Awards judges for our strategic marketing campaign for the Yves Landry Foundation. Chosen from applicants from over 10 countries, this recognition places VS Group and our clients on a Global stage.
In 2012, the VS Group Marketing team designed and coordinated the campaign for the AIME Initiative Global to promote their training initiative to the manufacturing industry. With careful attention to copy writing, design and execution, the campaign was extremely successful in stage one. Within a month, efforts resulted in such success that the Global initiative was complete, resulting in a waiting list for participants, above the client’s expectations. The planning and details involved in the fabrication of this campaign allowed us to optimize the budget of our client, actually save them money and complete the objectives in a shorter time frame.
“Advertising and marketing firms face a number of barriers, including small budgets, product quality and pricing, selection, competition, distribution, geo-political and macroeconomic issues. The MEA Award offers agencies an opportunity to present how they have overcome barriers and delivered a successful campaign.” – Summit International Awards
“This particular award recognizes what we truly stand for at VS Group, "Return on Investment". Our mandate is beyond design that decorates, it is to define the goals of the businesses we work with and provide solutions with measurable results. We are proud to accept this award recognizing the efforts of our team and the forward thinking approach of our clients.” – Nicole Graham-Shank RGD Marketing Director, VS Group.
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For more information please contact:
Nicole Graham-Shank RGD
Marketing Director, VS Group
[E] n.shank@vsgroup.ca
[T] 705.475.0323 ext.221
[W] www.vsgroup.ca
Jennifer Cross Prov. RGD
Manager of Creative Services, VS Group
[E] j.cross@vsgroup.ca
[T] 705.475.0323 ext.217
[W] www.vsgroup.ca
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